Chinese people are not considered to be coffee lovers. That is statistically proven by the fact that, in average, they drink just four coffee cups per person, per year, which is significantly lower than the consumption rate of people living in Europe and America. However, the Chinese market is very big and ever growing, which makes it perfect for growing and developing coffee businesses. Also, the huge changes in terms of urbanization, as well as the ever growing number of Chinese people going overseas are things that are influencing the development of the culture of drinking coffee. Because the coffee is still new thing to the Chinese people who are…